Appvestor Developer Agreement

  1. Preamble

Appvestor ApS, Danish Company registration number DK37614904, business address: Gladsaxevej 342, 2860 Soeborg, Denmark, owns and operates the "Appvestor" service. With this developer agreement ("Agreement"), Appvestor enables you as a developer of mobile applications to utilize the Calldorado Software Developer Kit, including source code, software, documentation and any updates or new or alternative versions thereof (collectively, the "SDK") in your mobile application.

The SDK provides you with a set of features and ad units. By integrating and running the SDK in your application, you will receive a share of the advertising revenue generated by the SDK in your application.

Furthermore, Appvestor enables you as a developer to use Appvestor's user acquisition service ("UA Service") as described in section 9.

These terms and conditions for the use of Appvestor shall apply to all services provided by Appvestor to you. They shall also apply to future services, even if they are not expressly referred to or provided by future partners of Appvestor. By installing or running the SDK in your application you expressly state that you fully accept these terms and conditions.


  1. Scope of License

The license that Appvestor grants you is limited, non-exclusive, non-transferable and non-sub licens-able. The license permits you to install and use the SDK solely in connection with your Android application that will access and use our service. Appvestor has the right to review your application and reject your license to use the SDK.

In consideration of the fact that Appvestor endeavors to provide adequate and efficient service, you authorize Appvestor to access, index, store and cache requests made from the SDK inside your application to Appvestor. In addition you authorize Appvestor to provide advertisements to the consumer's mobile devices via your application.

Rights not expressly stated in this Agreement are exclusively reserved by Appvestor. You are not allowed to reengineer the SDK or any parts of the SDK, reproduce, license, distribute, publicly perform or display, lease, rent, transfer, resell or otherwise dispose of the SDK if not expressly written authorized by Appvestor. The same applies to but is not limited to the distribution of source codes of the SDK, modification of the SDK, working around technical limitations in the SDK. Further you are not allowed without expressly written permission of Appvestor to remove, alter or conceal any proprietary rights notice on the SDK.

You shall use only interfaces officially provided by Appvestor. You shall not modify the content of the screens the SDK delivers. Appvestor and/or third parties may provide you with a set of templates that allow you to include native app functionality on the screens the SDK delivers. You can use and customize templates or build templates on your own. You are not allowed to display any advertising or monetize the Appvestor screens in any other way, directly or indirectly. You shall not show or add any advertising on top of the screens of the SDK.

Access or usage which violates this Agreement will terminate the license granted by Appvestor immediately without notice. Appvestor reserves all rights to claim damages for such access or usage.


  1. Eligibility

You must be at least 18 years old to agree to this Agreement and to download, access or use the SDK and the Appvestor services. If you are downloading, accessing or using the SDK or the Appvestor services on behalf of any entity, you represent and warrant that you are authorized to accept this Agreement on such entity's behalf, and that such entity agrees to indemnify you and Appvestor for violations of this Agreement.

In order to download, access and use the SDK, the UA Services and the Appvestor services in general, you will need to register a developer account at or any distributing partner's site and accept this Agreement. In registering on the website you will: (i) provide accurate, truthful, current and complete information when creating an account; (ii) maintain and promptly update your account information; (iii) maintain the security of your account by not sharing your user ID and password with others; (iv) promptly notify Appvestor if you discover or otherwise suspect any security breaches related to the website, including if your user ID or password have been compromised; and (v) take sole responsibility for all activities that occur under your account and accept all risks of unauthorized access. To create an account you must enter a valid email address and other personal information.


  1. Proprietary Rights

The SDK, including but not limited to updates, patches, minor releases, major releases, upgrades, shall be and remain the exclusive property of Appvestor. In the same way, all other rights of Appvestor including, without limitation, copyrights or other industrial property rights, shall not be affected by this Agreement either.

You are obliged to notify Appvestor, if any unauthorized use of the SDK, the website or Appvestor service comes to your attention. Further, you will use best efforts to bring such violations of usage to an end and inform Appvestor of any legal proceedings in connection which such violations. Appvestor may at its sole discretion and expense participate in such proceedings and you will provide authority for these actions.


  1. Advertisements

You acknowledge, agree and require your consumers to acknowledge and agree that Appvestor has the right to serve and deliver advertisements and add advertisements to you and further shown directly on the mobile devices of consumers. Furthermore, Appvestor has the right to access, index and cache requests made from consumer's property to the service. Appvestor may collect certain information from the consumer's device and may deliver advertisements to the consumer's mobile device on behalf of its ad network partners and network of third party mobile advertisers.

Appvestor provides advertisements to you as part of the SDK, but you are the sole owner of the advertisement placement in the application. Appvestor does not have full control on advertisements and makes no representation or warranties of any kind regarding the content of the advertisements. Appvestor is not liable in any manner or any case for advertisements. Appvestor excludes sensitive categories including, but not limited to, advertisement containing gambling or sexually explicit content via the SDK. Even in case of errors or by accident, Appvestor is not liable for advertisements, even if regarding sensitive content.


  1. Content

Appvestor shall not be liable for the content of the data transmitted and the content of data that may be accessed via the service. Appvestor reserves the right to block individual offers if statutory provisions, such as but not limited to Danish E-Commerce Act (E-Handelsloven) requires or if it is necessary for internal reasons.

Appvestor attempts to provide the most comprehensive access to phone numbers databases, but does not guarantee the correctness of the data.

In your Developer account, you can define the layout of the screens for the advertising units that will be shown via the SDK in your application. You are not allowed to use any of Appvestor's registered trademarks or any other trademarks that you do not hold any rights to use. You are not allowed to use a layout that is disturbing or offensive to consumers. This includes but is not limited to sexually explicit content.

In case you do not comply with these content guidelines you are liable for any damage or damage claims Appvestor encounters.


  1. Compensation and Payment

Within thirty (30) days after the end of each calendar month during the term of this Agreement, Appvestor will provide you with an electronic report, showing your compensation for such month.

Appvestor pays you a share of the net revenue it receives from advertisers based upon the revenue that is attributable to the SDK running in your application. You may be paid directly by Appvestor or a mediation partner of Appvestor. Unless otherwise posted on the site or otherwise agreed to in writing between Appvestor and you, your compensation will only include revenue actually received by Appvestor from the advertisers less: (i) any returns, credits or other similar allowances made by Appvestor to a particular advertiser; (ii) any applicable taxes, commissions, carrier fees and other similar taxes, fees and expenses; (iii) any operational costs; (iiii) any bank transaction fees when we send you money. Appvestor's figures and calculations regarding your compensation will be final and binding.

Appvestor will pay you the amounts properly due and payable within sixty (60) days following the end of the applicable month in which it is earned; provided that, such amounts exceed one hundred (100) Euro. Payment of the compensation shall be made in Euro. If the amounts properly due and payable is less than one hundred (100) Euro, Appvestor will pay you the following month; provided that, such amounts exceed one hundred (100) Euro. However, Appvestor shall have no obligation to pay you the amounts until the applicable net revenue has been received by Appvestor from the applicable advertisers or third party.

You agree and acknowledge that you shall provide Appvestor with correct and accurate PayPal Account or other bank account information for the purposes of payment. Failure to comply with this section shall result in forfeiture of the due payment after the expiration of six (6) month period as of the date of the issuance of the first credit note or invoice by Appvestor. You agree to hold Appvestor harmless for the measures applicable, should you be in default of providing accurate information about your PayPal or other bank account information to Appvestor.

You will provide Appvestor with applicable tax forms, documents, or certifications as may be required by applicable law for Appvestor to satisfy any information reporting and/or withholding tax obligations with respect to any payments hereunder. Where applicable, you agree that you will be solely responsible for compliance with local tax regulations. Where applicable within the European Union, you agree that Appvestor will prepare and issue VAT invoices under self-billing arrangement, you acknowledge and accept the validity of such self-billed invoices, and you agree that you will be responsible for timely remittance to applicable tax authorities of any tax amounts on such self-billed invoices that were paid to you by Appvestor.

In the event an advertiser does not pay Appvestor within one hundred twenty (120) days of when the amount is due, then the account will be declared an uncollectible account and no compensation will be due or payable to you in connection therewith.

You agree and acknowledge that you shall provide Appvestor with your correct country specific company tax registration number (e.g. VAT) and the essential information required according to the relevant legal regulations for the purposes of payment. Failure to comply with this section shall result in the due payment being delayed until you have provided this information. You are fully responsible for such delay and are obliged to indemnify and hold Appvestor harmless regarding any damages or (legal) consequences caused by this delay.

If our system fails to provide accurate credit notes, Appvestor shall not be liable for payment, unless it was caused by Appvestor with intent or gross negligence. In case of doubt the corrected version shall be binding.


  1. Consumer information

In advance of allowing a consumer to install your application including our SDK, you assure that you will provide consumers with your privacy policy that characterizes how you collect, store, use and disclose consumer's information through your application. You are also obliged to disclose, that you have an agreement with Appvestor.

You are obliged to notify your consumers, that your application works with ad-support, Appvestor may deliver advertisements directly to consumers, Appvestor may collect, store and share data of your consumers. You agree that Appvestor may collect information from Consumer's mobile device and may deliver advertisements to the consumer's mobile device when installing your application. You are obliged to seek approval of consumers to all these proceedings.


  1. User Acquisition Service (UA Service)

Appvestor may at its sole discretion choose to offer a UA Service free of charge to developers whose applications have been fully released with the Calldorado SDK.

A 'fully released' application means an application not released with a staged rollout or similar release procedure, but fully integrated with, and committed to the Calldorado SDK, released in good faith for broadest possible public downloads of the application and unobstructed availability and use on the distribution channel.

Appvestor will set up, manage, monitor, and optimize user acquisition campaigns for applications using the Calldorado SDK in good faith.

You may choose to use or not use the UA Service. The UA Service is subject to an individual signed Insertion Order.

The Publisher will keep the Calldorado SDK with the entire screen display range active in the App(s) for the entire duration of the marketing campaign(s) + minimum 24 months.

The Publisher will Integrate the Firebase SDK and set up the events outlined by Appvestor. These events are used in the Marketing Campaigns to target users most likely to take revenue-generating actions. The Firebase SDK is a vital prerequisite for optimizing marketing campaign performance.

The Publisher will provide Appvestor “read” access to its Google Play developer console for the apps being subject to the UA service.


  1. Privacy

Appvestor is committed to protect privacy and data protection and strictly complies with applicable data protection laws. The Appvestor Privacy Policy is available at and is incorporated by this reference and is made part of this Agreement. It may be updated from time to time during the term of this Agreement. By accepting this Agreement, you acknowledge that you have read our Privacy Policy and that you consent to it.

In the event that Appvestor or a portion of Appvestor's assets is acquired by another company, the information collected about you and consumers through the services may be one of the transferred assets.


  1. Scope of Warranty and Liability

Appvestor assumes no liability or warranty to the extent permitted by law. If this exclusion of liability and warranty is not permitted by law the following is considered:

Appvestor shall not be liable for damage, unless it was caused by Appvestor or its agents with intent or gross negligence. Any liability for slight negligence shall be excluded. Any liability for personal injuries shall remain unaffected thereby. Any liability for third-party damages, consequential damages and loss of profits shall be also excluded. The parties agree that there shall be no liability for defects that occur more than three months after delivery. Appvestor shall also not assume any liability for defects that could have been prevented by regular (at least daily) backups and other security measures. The burden of proof that damages would also have occurred if a backup or other security measure had been duly implemented on a regular basis lies with you.

Appvestor shall also not be liable for the content of the data transmitted and the content of data that may be accessed via our services. Appvestor reserves the right to block individual offers if statutory provisions, such as but not limited to the Danish E-Commerce Act (E-handelsloven) requires or if it is necessary for internal reasons.

Should the restrictions of the warranty and liability of Appvestor be in breach of mandatory statutory provisions, all warranty and liability obligations shall, in terms of scope, be reduced to the statutorily admissible minimum extent.

As the legality of the SDK to run in an application as well as your application to be published on app distribution channels is in full dependent on the policies, rules and regulations decided and amended by the app distribution channel and at any point in time, Appvestor does not warrant any use of the SDK or the implications that the use of the SDK may have on your application. Appvestor cannot in any way be made liable for any decisions made by the app distribution channel, including decisions not to publish your application, to remove your application from the app distribution channel or any like actions that may cause harm to you.


  1. Indemnification

You agree to indemnify, hold harmless and defend Appvestor and all related persons, entities, agents etc. from and against any action, claim, demand, dispute or liability arising from or relating to any negligence or willful misconduct of you or related persons, entities, agents etc., your breach of this Agreement, any allegation that the application infringes a third party's copyright or any intellectual property right or any misrepresentation of you.

You confirm that you agree that Appvestor shall have the unrestricted right to participate in the defense in any of the above mentioned cases through counsel of their own choice.


  1. Confidentiality, Duty of Loyalty, Review, other Obligations

You shall take all necessary precautions in order to guarantee that the SDK is used in conformity with this Agreement and to prevent unauthorized access, reproduction and any other abuse or breach of this Agreement. You shall furthermore be obligated to treat confidentially all business and trade secrets in connection with the business, the business relationships and other commercial aspects of Appvestor. In addition, you declare expressly and irrevocably to refrain from taking any measures, in particular for your own or a third party's commercial advantage, which are based on business and trade secrets you have been provided access to, or which makes you profit from such secrets. In addition, you shall neither deny nor contest in or out of court any of the rights of Appvestor to the SDK.

You expressly undertake to observe secrecy regarding the detailed modalities of this Agreement and the amount of the payments. Only disclosures to public authorities including, without limitation, financial authorities, required on the basis of mandatory statutory provisions shall be exempt from this secrecy obligation. To the extent required by law or by the articles of association and/or by any other regulations, information may be provided to other corporate bodies of you, in particular to supervisory bodies, to the extent necessarily required. Any disclosure to potential consumers or competitors of Appvestor shall be prohibited.

As soon as you get knowledge of any infringements of the rights, in particular of the proprietary rights or copyrights of Appvestor and its brands, you shall without delay take all adequate steps required to prevent such infringements and inform Appvestor of such infringement at the earliest convenience. You shall provide Appvestor with all the information and evidence regarding the infringement that is available to you.

Should you have the suspicion that some of the provisions of this Agreement are violated, compliance with such provisions shall be reviewed by a person bound by the confidentiality obligation in the presence of a representative of you. If the suspicion turns out to be founded, you shall bear the costs of this review.

You shall not, and shall not authorize others, to generate fraudulent calls, clicks or impressions on any advertising served as part of the services, whether generated manually or by use of a device or other automated process. Failure to comply with the foregoing shall be deemed a material breach of this Agreement. In addition, no payment shall be made hereunder in connection with any such fraudulent clicks or impressions.

You warrant, that you and your application including the SDK are in compliance with all applicable laws and regulations in your countries of operation.

You assure that you will comply with all applicable Appvestor policies.


  1. Data ownership

You and Appvestor understand that all data, including, but not limited to, information provided by consumers in response to an advertisement and/or any or all reports, results, and/or information created, compiled, analyzed and/or derived by a party with respect to a consumer from such data shall be owned as follows: You own any data you collect and Appvestor owns any data it collects.

You shall not cash, copy, save, store any content Appvestor provides via the SDK, including but not limited to phone numbers and names. Any activity which violates this Agreement will terminate the license granted by Appvestor immediately without notice.


  1. Term of the Agreement

You agree that Appvestor has no obligation to allow you access to the service or any part thereof, and may refuse to allow access to the service to any developer at any time. Further, Appvestor may modify, suspend or discontinue the service (or the developer's access to the service), including the availability of advertising or other content, at any time and without notice or liability. Appvestor hereby reserves the right to amend the herewith Agreement and at any time and without notice, and it is your responsibility to review this Agreement for any changes. Your use of the service will signify your assent to and acceptance of the revised agreement.

Unless otherwise agreed upon, the license is granted for an indefinite period of time.

Appvestor shall be entitled to terminate this license with immediate effect without cause. Claims against Appvestor by such termination are fully excluded.


  1. Miscellaneous

Appvestor reserves the right to freely assign and transfer the rights and duties under these terms and conditions to any third party.

Danish substantive law shall apply. The application of conflict of law clauses or choice of law clauses, in particular the CISG, shall be excluded.

All amendments and supplements to the license terms shall be made in writing. The same shall apply to any deviation from this requirement of form.

The parties to this Agreement waive their right to contest this Agreement for whatsoever reason or to request adjustment.

If the performance of any part of this Agreement by either party is prevented, hindered, delayed or otherwise made impracticable by reason of any flood, riot, fire, judicial or governmental action, labor disputes, act of God or any other causes beyond the control of either party, that party shall be excused from such to the extent that it is prevented, hindered or delayed by such causes (Force Majeure).

Appvestor services are not intended for or designed to attract anyone under the age of 18 and Appvestor does not intentionally or knowingly collect personal information in the services from anyone under that age. We encourage parents to be involved in the online activities of their children to ensure that no information is collected from a child without parental permission.

The parties to this Agreement shall bear their own costs, charges or duties arising in connection with the execution and performance of this Agreement.

The applicability of general terms and conditions, purchase conditions or other contract templates of you shall be excluded unless expressly (written) agreed upon in this Agreement. Such terms and conditions shall not even apply as a supplement.

Should any provisions of this Agreement be or become ineffective, invalid or unenforceable, this shall not affect the effectiveness, validity or enforceability of the remaining provisions. In the case of ineffectiveness, invalidity or unenforceability of any of these provisions, a provision which is neither ineffective, nor invalid or unenforceable and which in its economic result comes closest to the provision to be replaced shall be agreed upon between the parties to this Agreement.

Appvestor is entitled to include the developer's name and logo in marketing material as long as the developer uses any "Appvestor" services, including but not limited to announcements, presentations, a list of developers on the website, and any other marketing purpose.

The parties to this Agreement agree on the jurisdiction of the court having subject matter jurisdiction for commercial matters in Copenhagen, Denmark, for all disputes arising from or in connection with this Agreement and with its formulation or its legal effect and the or legal effect of this choice of jurisdiction clause.

By pushing the button "Accept" during the process of registration at our page you expressly state that you fully accept and agree to these terms and conditions.

You expressly approve that Appvestor may indicate, in any technical form and vis-a-vis any third party, your name and logo as a reference customer, in particular in advertising mailings

The corporate seat of Appvestor shall be the place of payment and performance.


Last updated: March 2024